The Client

This piece is for an online voucher service like Groupon or Wowcher. The image would arrive by email.

The Business Objective

The product is a refurbished set of ‘Beats’ earbuds. These are fully working earbuds but might show signs of wear-and-tear. They’re sold at a 65% discount.

The Challenge

Buyers interested in the ‘Beats’ brand will be style conscious. They may value the brand and resist buying second-hand. The piece needs to show a refurbished item can still let them buy into the ‘Beats’ style 

The Solution

The piece leads by re-stating the ‘in-style’ benefit of the earbuds, and answers concerns they may have about refurbished items. It lists features at the end, and mentions a guarantee.

The Deliverable

I worked with a graphic designer to suggest youth and the beach