Spec Piece 4 – Sales Page for a computer company.
The Client
Zadok Computer Consultants (fictional organisation) are an Oxford based company with twenty employees. They have wide-ranging experience of computing hardware and software. They want to advertise their ‘Concierge Computer Cover’—a help desk type service aimed at small organisations.
The Challenge
The service is expensive. Prospective customers need warming up, and the value of the ‘Concierge Computer Cover must revealed.
The sales page is designed for smaller companies which can’t afford a dedicated IT department. The page itself is pitched at the decision makers for those companies though it should also attract the attention of employees who know their company is vulnerable to computer problems.
The service answers a technical need, and anyone starting in business may not realise how often IT can go wrong, or how much of a problem that can be.
The page must also be accessible to people without technical expertise, as the person controlling the purse strings may not be an IT expert.
The sales page must encourage prospective customers to call a salesperson to explore their needs.
The Solution
I used a ‘before’ and ‘after’ scenario. The scenario is also presented as a story with vivid details to make it stick in people’s minds. The aim was to have prospective clients looking at the ‘before’ scene, and say ‘Yes, I’ve been there’, or ‘Yes, that could happen to me.’ The solution was Zadok’s ‘Concierge Computer Cover’ package.
The cost may put people off, but the sales page aims to show how the package costs less than doing nothing.
The page includes case studies to bring a human element to the technical service. It also holds testimonials to add depth to the offer, and a FAQ.
Zadok Computer Consultants also offer a onetime check-up service, where they’ll recommend ways of improving what you have. The sales page will hint at this, but this service isn’t the page’s main focus.
The sales page aims to answer objections, such as ‘it’s too expensive’, or ‘I’ll never use it’. It also gives prospective clients an insight into the friendly nature of Zadok Computer Consultants. The page uses a lively and chatty tone throughout.
The page suggests potential customers should move quickly – hackers don’t wait, and equipment can fail when it’s most needed. This helps create a sense of urgency, which can encourage calls to Zadok Computer Consultants.
Sales page for Zadok Computer Consultants
Your business with less hassle
Somedays you wonder why you got out of bed.
Imagine coming into your office after a tough commute.
Mike has a meeting with a critical client.
He has to win their custom.
But Excel won’t create the charts he wants, and his presentation won’t work without them.
Without warning your internet connection goes down.
Now Jenny can’t do the research you need.
You turn everything off and back on again, but it didn’t help.
And now two of your PCs aren’t working.
Your employee Ralph knows a thing or two about computers, but he’s off backpacking in India for the next week.
Your company is too small for a dedicated IT department.
Right now your clients are wondering why you’re not answering their emails
Your competitors know there’s something up, and they’re calling your clients.
You grab a coffee, but it tastes bitter.
Weren’t computers meant to make everything easy?
After two hours of trying everything, of squinting at ‘help’ websites on your mobile, you’re ready to tear your hair out.
This isn’t why you went into business.
You enjoy your work, bringing your team together to create new ideas, working out how to help your clients, and putting smiles on their faces.
You’ve not had time to get your hands dirty with computer stuff.
Besides, IT changes every day, so whatever you learn today will be obsolete tomorrow.
You try to get your network connection up again, but you get the same error messages, and they mean nothing to you.
Any more of this and you’ll need a special room to scream in.
Let’s add up what this day would cost.
The sums don’t look pretty.
- Staff still need paying even when they’re not doing their normal jobs.
- You’re not making your products or selling your services, so you’re earning nothing.
- Your competitors are muscling in, and that’ll cost money in the future.
And some of the costs can’t be calculated.
- Damage to your reputation.
- Damage to your team’s morale.
- Damage to your peace of mind.
Can you keep going like this? Knowing each day can bring fresh trouble?
But there is a way out
Something created by friendly and approachable people.
Something easy to set up.
Something to keep your company ticking over like the well-oiled machine you always wanted.
Introducing a new programme by Zadok Computer Consultants.
Concierge Computer Cover.
At Zadok Computer Consultants, we’ll have seen your problem before.
We’ll have a solution waiting.
One we can usually implement in minutes.
So how would your day play out if you had Concierge Computer Cover?
Your office would be quieter and calmer.
Mike would still have had his Excel problem, but this time he called us on our free number.
We’d have sorted out his issue.
His printout would be sitting neatly on your desk.
Even better, he’s learnt a new trick with Excel charts, and he’ll have next month’s report out in a flash.
Jenny’s finished your research and emailed you the figures you needed.
And Ralph? Well, he’s still in India.
Zadok Computer Consultant chatted to him before he went on holiday, and let him know about a computer virus which affected older routers.
They showed him how to update your routers to ward off that problem.
Now everything’s safe and secure.
It’s not so rosy elsewhere though.
One of your competitors didn’t take action.
Hackers stole their customer’s data, and now they’re deep in legal trouble.
Not like you.
You’ve time for a fresh cup of delicious coffee, and to chat with Jenny and Mike about your new business ideas.
You’re still busy, but it’s a good busy.
Our Concierge Computer Cover keeps trouble at bay.
One simple fee will keep your IT systems working and let you focus on what your business needs.
So what makes us different?
Why choose us?
We pride ourselves on being friendly and informative.
We know how to help people who don’t know IT.
We know the right questions to ask the staff, and how to investigate an existing set up.
That lets us develop a system that keeps your business ticking over.
We’re based in Oxfordshire, and we work with local businesses.
We can solve most problems over the phone or by remote access.
Once in a while we’ll see an issue which means we need to send someone to your office, but their journey won’t cost you a penny.
One payment covers everything.
Even calling us is free.
We keep ourselves well trained and up to date. If hackers develop a new way to attack your systems, or if there’s a horrible virus flying around, we’ll have seen it, and will know how to defend your company.
Friendly knowledge – that’s the promise.
We’ve assembled a top team of experts.
People with years of real world experience.
People accredited with Microsoft, ITIL, Cisco, and CompCIA
If a problem strikes your company they’ve probably seen it before.
And they’ll have a solution waiting for you.
One tailored to meet your company’s needs.
So what’s included?
We’re proud of our skills at Zadok Computer Consultants.
- Maintaining and upgrading desktops and laptops
- Setting up and repairing printers, scanners and lab equipment
- Keeping your network running efficiently and helping you expand if needed.
- Giving advice on how to develop new skills
- Helping you learn how to use modern software efficiently
- Protecting you from viruses and hackers
- Advising on future purchases, or on setting up systems from scratch.
- Renting out services and server space – all with guaranteed up-time
- Advice and help on data protection, and on keeping on the right side of law
We could add to this list, but really we only have one job.
Concierge Computer Cover aims to keep your company’s IT ticking over without fuss.
Call us now on 01865 XXXXXX to arrange a meeting with one of our assistants.
They’ll walk you through what’s involved, and see if we’re a good fit to work together.
Not everyone is a good fit for us.
We only work with people we can help.
People open to discussing their needs, and know how important technology is to their livelihoods.
People who are willing to learn the best way to keep everything working.
But we can chat about that later.
Let’s get the conversation started, and see how we can help you.
Our testimonials
Apply for Concierge Computer Cover, and you’ll become one of our satisfied clients.
We let them focus on running their business, at doing what they excel at.
And we help them enjoy their evenings without panic and dread.
“I had bad experiences with computer support firms in the past. They seemed to delight in making me feel small, and selling me stuff they knew I didn’t need. I imagined them laughing about me behind my back.
Zadok was different. They always listened, and made sure they knew how we worked. They talked me through the options, and made sure we had exactly what we needed to do our job.”
Mary Williamson, R.K. Mitchell Furniture, Banbury.
“They (Zadok Computer Consultants) asked lots of questions, and watched us bring dogs and cats into our centre, and our operating theatre. They saw us reset broken limbs and handle poisonings.
We’re delighted with the IT set-up they put together. They helped our operations software talk to our accounting packages, and now our invoices go out automatically.
They made sure we knew how to use the software they installed and checked in afterwards to make sure everything ran smoothly.”
Peter Michaels, Temple Cowley Vets, Oxford.
“One of our regular customers set up a special email to order from us. He was shocked when another company sent a sales email to that address.
We told him it wasn’t us, but he never believed us, and never ordered from us again. Later we found out hackers had stolen customer data from our databases.
Zadok Computer Consultants checked our computer setup and found several network problems. I had no idea what we’d done wrong, but they locked everything down. A separate company scanned our network and said it was as secure as anything could be. It’s a massive relief.”
Petra Martingale, Martingale Reminders, Oxford.
But what about…?
“I don’t know much about computers, so I won’t know what to ask for.”
Don’t worry. We’ll sit with you, find out exactly what you offer, who you work with, how you help them, and what threats you face.
We’ll make sure what we offer fits your needs.
We’re after a long-term relationship with all of our clients, so we’ll never fob you off with services you won’t need.
“I’m interested in XYZ, but I can’t see that mentioned on your website.”
We’ve a wealth of knowledge, and we love sharing what we know.
Our Concierge Computer Cover isn’t limited at all.
If we know it (and we probably do) we’ll help you with it.
“Our company is unique. How will you learn how we work?”
Great question. The best answer comes from one of our existing clients. RJR Engineering in Witney.
“We work with satellite manufacturers. The materials involved must work under extreme temperatures and high radiation levels. You won’t find our testing equipment on the high street.
We’re so specialised we thought no one could understand us. But Zadok proved us wrong.
They spent time on our shop floor, watched us run tests, and saw how materials and equipment passed through our factory. They contacted the people who made our testing rigs, and they developed the skills they needed to get everything working together.
We’ve had far fewer interruptions since we brought Zadok in. Everything runs like clockwork despite us being so unusual.”
We also handle more specialised tasks. Call us on 01865 XXXXXX for more details.
“Our network is a right old mess. Different engineers cobbled it together over many years, and they’ve all left. Can you analyse what we have, and work out the best way forward?”
Happy to help. We have the skills, but this would be a one-off service rather than part of Concierge Computer Cover.
Call us, and we’ll chat to uncover your best solution.
Getting started is easy
Call us now on 01865 XXXXXX to arrange a meeting with one of our assistants. They’ll explain the benefits of Concierge Computer Cover, and how it will help you, your company and your employees.
The best time to act is now
We only employ the best specialists.
And we always give our clients the best service.
We’re almost fully booked now, and any day we’ll need to close our Concierge Computer Cover to new companies.
So don’t delay.
As you’re reading this, people are trying to break into your network.
Viruses are seeking to wreak havoc with your set up.
Ransomware is a constant threat.
And your precious customer data is always at risk.
Those computer gremlins and hackers won’t give you notice.
The sooner you’re covered by Concierge Computer Cover, the sooner you’ll have protection.
And someone to call if problems appear.
And peace of mind.
How much will this cost?
For companies with 10 employers or fewer, our Concierge Computer Cover costs £999 a month.
Far less than employing even one computer expert.
You can save £2,000 a year with an annual subscription of £9,999
And we understand.
That sounds like a lot.
But remember those hours you spent.
Banging your head against a computer keyboard when nothing was working.
You were working like mad, but you weren’t earning, and you were getting frazzled.
You didn’t get into business to poke computers. (That’s our job).
A single day’s downtime can cost a small company over £3,000
And lost customers might never return.
They might leave bad reviews, or bad-mouth you to their friends.
And there are hackers across the globe.
If one of them grabs your customer information, you’ll face massive fines.
And hey, stuff just breaks, doesn’t it?
Ever had a printer work fine one day but refuse to print the next?
And viruses keep multiplying.
If even one of them worms its way into your networks it can stop your IT dead.
Your customers won’t be interested in your excuses.
They’ll just know their orders aren’t being met.
And it doesn’t stop there.
Imagine hackers steal your customer’s data.
Small companies have been fined £25,000 for data breaches.
Not to mention the damage to their reputation.
And those horrible lawyer letters.
The IT troubles might not be your fault, but your reputation takes a hit.
At Zadok Computer Consultants, we’ve seen all the problems.
We know what causes them.
And we know the right solutions.
If your company can’t realistically have its own IT department, you’re a prime candidate for Concierge Computer Cover.
We know we’re asking for a fair chunk of change
But we’re certain our programme is worth every penny, and more.
It’ll pay for itself.
So we want you to see our skills in action.
We’d love you to sign up for a trial month of our Concierge Computer Cover for half-price.
£499.
A month of cover, of no computer problems.
A month without hassle and interruptions.
And if you don’t want to continue, that’s fine. No hard feelings.
But if you’re happy to stay we’d love to have you on board.
We’ve twenty companies who’ve stayed with us for years, enjoying the peace of mind we give them.
And right now we’ve space for 1 or 2 more clients.
Just imagine.
No more computer troubles you can’t solve.
No more angry clients screaming for their products.
No more bad reviews that aren’t your fault.
Just solutions, and the sound of everything getting back to normal.
The hard fact is, doing nothing can be expensive.
Let’s break things down.
Say your company brings in £3,000 a day.
The sad truth is computers fail every day
If computer problems stop you working for just 4 days a year, that’s £12,000 you’ve lost.
Not to mention the hassle and raised blood pressure.
Our Concierge Computer Cover will stop those headaches.
Sign up for our introductory month, and you’ll get a comprehensive set of books to help your staff do the basics.
- Keeping hackers out
- Protecting you from viruses
- Securing your data
- Maintaining your PC and printers
- Running modern software.
Enrol in the programme, and we’ll give you a free number to call us. 7am to 7pm, every day except Christmas day.
If we can’t fix your problem over the phone we’ll send out an engineer. No extra charge.
Hackers are trying to break into your network right now.
And as you read this, viruses are lining up to corrupt your files and expose your private data.
We’re rock-solid certain our Concierge Computer Cover will protect your company.
It’ll put a frown on those hacker’s faces, and a smile on yours.
It’ll protect your livelihood and your family’s income.
Sign up for Concierge Computer Cover today.
Call 01865 XXXXXX to talk with one of our assistants. They’ll walk you through the programme, and show you how Concierge Computer Cover will benefit you, your employees, your company, and your family.